Advertise With 164custom.com

Put your business in front of thousands of Hot Wheels and 1:64 diecast collectors every day.

164custom.com is a collector-focused website featuring Hot Wheels information, collector guides, checklists, variations, releases, customs and other diecast-related content. Our audience visits 164custom.com because they are passionate about collecting and the diecast hobby.

If your business serves Hot Wheels collectors, diecast enthusiasts, customizers or the automotive community, advertising on 164custom.com gives you an opportunity to reach a targeted audience that is already interested in the hobby.

Our Audience

6,000+

Average Daily Visitors

180,000+

Visitors Per 30 Days

1.5+ Million

Visitors in 2026

Our audience includes Hot Wheels collectors, 1:64 diecast collectors, custom diecast builders, automotive enthusiasts, diecast retailers, RLC collectors, premium collectors, diecast show attendees and people researching specific Hot Wheels models, releases and variations.

Traffic figures are approximate and may vary based on seasonality, new releases, search traffic, collector interest and other factors. Traffic figures do not guarantee a specific number of impressions, clicks, sales, leads or conversions.

Advertising Opportunities

Choose the advertising option that best fits your business and budget.

Sidebar Display Ad - $125 / Month

A 300 x 250 display advertisement placed in an appropriate sidebar or comparable location on qualifying 164custom.com content.

300 x 250 display advertisement
Clickable link to your website
Monthly advertising placement
One creative change per month

Homepage Banner - $200 / Month

Place your business directly in front of visitors arriving at the 164custom.com homepage.

Prominent homepage placement
Clickable link to your website
One creative change per month

Collector Package - $200 / Month

Reach collectors while they are browsing 164custom.com collector guides and information.

Homepage banner
Collector guide or category placement
Clickable link to your website
One creative change per month

Featured Business - $350 / Month

A broader advertising package designed to provide exposure across multiple areas of 164custom.com.

Premium homepage placement
Collector guide or category placement
Sidebar advertising
Clickable link to your website
Up to two creative changes per month

Premium Partner - $500 / Month

Our most comprehensive standard advertising package.

Put your business in front of the 164custom.com audience across multiple areas of the website.

Premium homepage placement
Sitewide qualifying advertising
Collector guide or category placement
Sidebar placement
Clickable link to your website
Up to three creative changes per month
Basic advertising report upon request

Limited availability.

Additional Advertising Opportunities

Social Media Promotion - Starting at $75

Promote your business, product or event through an appropriate 164 Customs social media channel. Social media promotions are subject to scheduling and availability.

2026 Founding Advertiser Rates

The advertising rates listed above are introductory 2026 Founding Advertiser Rates. Advertising rates and available placements may change as 164custom.com continues to grow.

Advertisers entering into a multi-month agreement may be able to lock in their agreed rate for the duration of that agreement.

Who Should Advertise?

Advertising on 164custom.com may be a good fit for businesses serving the Hot Wheels, diecast and automotive communities, including:

Diecast retailers
Hot Wheels sellers
Custom diecast builders
Diecast parts manufacturers
Wheels and tire companies
Decal manufacturers
Display case manufacturers
Diecast accessory companies
Collector events and toy shows
Automotive businesses
Other collector-focused businesses

Advertising Requirements

Advertisers may provide their own advertising creative. Accepted formats may include JPG, PNG, GIF and WebP. Specific dimensions and file-size requirements may vary depending on the advertising placement.

All advertising must contain accurate information and comply with applicable laws. Advertisements may not contain malicious code, malware, deceptive links, fraudulent claims or material that infringes another party's intellectual-property rights.

164custom.com reserves the right to approve or reject advertising and advertising creative.

Advertising approval does not constitute an endorsement of the advertiser, its products or its services.

No Guarantee of Results

Advertising purchases are purchases of advertising placement and exposure. 164custom.com does not guarantee a specific number of impressions, clicks, sales, leads, customers, conversions, revenue or return on advertising investment.

Website traffic and advertising performance may change over time. Past traffic does not guarantee future traffic.

Ready to Advertise?

Whether you're a diecast retailer, customizer, parts manufacturer, decal company, event organizer, display-case manufacturer or another business serving collectors, we'd love to hear from you.

Contact 164custom.com for advertising availability, creative requirements and package options.

Email: advertise@164custom.com

Website: 164custom.com

About 164 Customs

164custom.com is operated by Simply Works Consulting, LLC d/b/a 164custom.com / 164 Customs.

All advertising agreements are subject to the applicable 164custom.com Advertising Policy and Advertising Agreement.

Advertising availability is subject to placement and inventory. Traffic figures are approximate and may fluctuate over time. Advertising placement does not guarantee impressions, clicks, sales or conversions.