2023 Hot Wheels Target Red Edition Checklist & Collector Guide | 164Custom

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The Target Red Edition is a special series of Hot Wheels die-cast cars that are exclusively available at Target stores. Launched in 2017, each year's set features 12 vehicles from the regular Hot Wheels mainline, but with a unique twist a bold red and white color scheme that sets them apart from standard releases. These cars are released in limited quantities, typically in batches of 3 throughout the year, making them highly collectible. Collectors can identify them by the "Red Edition" label on the packaging and often search Target shelves early to snag them before they sell out.